Professional Development at the LVL Wedding Academy


Coming from a background in teaching, it’s pretty obvious that education is a strong value of mine. I’m a BIG believer in learning. What that looks like as a wedding planner is a little different than how it was as a fourth grade teacher, but it’s still just as important to me.

In my role now, it means two things:

  1. Learning how to be the best wedding planner for my clients

  2. Learning how to be an exceptional business owner

This could mean:

  • in-person conferences and workshops,

  • podcasts,

  • blogs,

  • webinars, or

  • conversations with my peers

I’d love for you to read on to see how our most recent education experience will benefit you, an Olive and Co. client!

In June, I decided to take Mattie and I to the LVL workshop where we dove deep into wedding planning content with other like-minded business owners! Even though I’d been in business for 4 years, I still found so much value in this workshop! I needed the formal training, but hadn’t known I was missing it.

It was inspiring to work alongside others who do exactly what I do each day and to dive into the nitty gritty of how to do what we do, better. There’s a lot of educational content floating around about entrepreneurship and about being a creative, but not a lot about wedding planning specifically.

When I saw that the ladies of LVL were bringing their conference to the East Coast, I knew we had to go! It would improve on my current skills (in which I had no formal training to date) and make me a better asset to my current and future clients.

Here are the top ten things we took away:

ONE: How to price appropriately for my clients and my business

TWO: What to double check in my contract to protect my clients and myself

THREE: How to layout the planning process with an organized flow

FOUR: Timelines! All the timelines. How to create them, what to add, what to skip, number of versions needed, and who to communicate them to.

FIVE: Strategies to run rehearsal!

SIX: The proper way to set a place setting (YES! That plate should go exactly where I want it, the forks should be just right, and the chair should be tucked in just perfectly)!

SEVEN: Napkin folds… did you know there are also proper ways to fold a napkin?!

EIGHT: How to create a boutonniere in a pinch and how to pin them on (groomsmen, we got you!)

NINE: Cake cutting techniques. OMG! We don’t cut cakes often, but we sometimes do and we’ve already put this skill to use in 2019 and I feel like a pro!

TEN: Tips for styling a flat lay.

On top of those ten pieces, I took a lot of other notes. It was a jam-packed two 48 hours and of course, Mattie and I had flight issues both ways! But I’m so grateful we went and I’m so glad to be using these new skills right away!


venue: Muse at the Mill

planner partner: Starnes and Co

photography: Lorely Mariana Meza

florals: Eliana Nunes Floral and Events

rentals: Greenhouse Picker Sisters

cake: Artsy Cakesy

linens: La Tavola Fine Linen

paper goods: Minted

day of calligraphy: Project Watermark

Instructors & Speakers:

LVL Academy

All She Wrote Notes